Sunday, 31 July 2011

Digital Service Innovation (made simple)

Digital services & markets, such as app stores, seem a quite modern innovation, and yet, as they say, there is nothing new under the sun.  How should established players react or, better, respond ?  

VCE's "User Interactions for Breakthrough Services" programme is exploring a future world of dynamically composable services, services which envisage an ecosystem more complex than today, where the user could make use of, not just a mobile phone, but also a range of wireless-enabled sensors, public interactive displays, gesture, temperature, haptic and pressure input/output capabilities. 

Yet this world, too, will build upon the same principles and constraints of today's digital services & markets - capabilities and features such as platforms, generativity and control points. Similar tensions will exist between market players. Design of the system architecture will determine who can and who cannot exert control. On VCE's new YouTube channel you can find a series of 8 videos that aim to convey these underlying principles, using simple metaphors taken from the familiar physical world.
  

Don't be fooled however by the metaphors and the presentation. The strategies outlined have been derived from an analysis of over 1200 published web articles, describing decisions made by Apple and Google concerning their iPhone and Android platforms. The empirical data focused on these platforms as examples of highly successful digital ecosystems with seemingly different approaches to the control and cultivation of innovation.  The full report is available to staff from industry member companies.

Tuesday, 26 July 2011

Members' Update, Wednesday, 27th July...

All our member companies, universities and observers are welcome in London tomorrow morning, 27th July, to celebrate the CEO's birthday one day early... and to hear about the first 60 days of VCE's transition.

We'll be covering progress on all fronts - updates on the industrial vision, the research - 'delivering more, faster, impact', innovation & application - with specific examples, opportunity for some breakout sessions and finishing with lunch and some demos. Several of VCE's partners are attending and will talk about how they have been, and will be, working with VCE to assist our transition. You can check out the detailed Agenda at www.mobilevce.com/calendar - lots to look forward to.

Included amongst the lunchtime demos will be a chance, especially for those of you who didn't make it to VCE's recent Innovation Showcase event, to see the User Experience capture & analysis tool, which we blogged about last month (see the 24th June entry).  Take a look at the video - if you think you might have an application to use a tool like this, please email us and we'll put you in touch with the folk who are working to commercialise this ...



Members will also be able to learn about plans for 2012, to talk with members of VCE's Board and network with each other. It should be a good day - we look forward to seeing you there...

Friday, 15 July 2011

Green Radio in Brussels & Sheffield

VCE's Green Radio workshop at the recent Wireless Innovation Forum conference in Brussels addressed a range of important themes, clearly acting as a catalyst for large scale knowledge transfer and collaboration between academia and industry.

In addition to inputs from the VCE participants, the challenges around Heterogeneous network deployments were highlighted by VTT, whilst NSN results from real deployments showed the complexity of evolving existing infrastructure, blending both small cell and wide area coverage, and indicated that there is still room for more innovation in the Power Amplifier stages of basestations. Representatives from the EU projects ICT-C2POWER, ICT-SACRA showed some of the other ongoing European collaborative research activities. 


The panel session highlighted the positive benefits of software definable technologies to reduce hardware churn and how the ability to more flexibly use spectrum will significantly improve the energy efficiency performance of networks.  Our thanks go to Lee Pucker and our other friends in the WIF for their collaboration on this event, and to Oliver Holland, who acted as liaison man, managing the detail. Thanks also to Simon Fletcher of NEC, and Industrial Chair of VCE's Green Radio programme for heading the show and filing the report.

For those who couldn't make it to Brussels, this coming week's Industrial Steering Group meeting in Sheffield will provide an opportunity for VCE member companies to catch up, as well as hearing the latest not-yet-public outcomes emerging from VCE's own research.  Themes for this quarter’s meeting include:
·       Base Station Co-operations under Limited Backhaul
·       Mechanical Relaying Techniques for Green Cellular Networks
·       Flexible Cellular Topologies for Energy Efficiency: Turning Off Relay Nodes
·       Energy Aware Semi-Persistent Coordinated Packet Scheduling for LTE
...as well as a range of other informal presentations.


Full Agenda details are available to members at www.mobilevce.com/calendar
Please register via the website if you plan to attend

Wednesday, 13 July 2011

Growing to Communicate !

It's been great to see how fast the new VCE LinkedIn group has been growing over the past week.
Please help it go viral !

We really want to get the word out, so we can use the group effectively to seed, explore and debate together a range of key topics around the wireless/digital/services/applications/RI&A etc. There's a whole range of important issues and events coming up over the next while - building upon some of the topics we've already been blogging about, but going beyond - where we want to engage the industrial, academic and government communities, not just in the UK but also further afield.

Please help the Mobile VCE LinkedIn group go viral...

  • If you're on LinkedIn, please join the group, by searching for 'Groups', 'VCE Virtual Centre of Excellence'
  • If you've already joined the group, please promote it to your friends - we're open and want to engage

Thank you !

Credits to Dimitri for the pic http://www.flickr.com/photos/dimi3/3096166092/

Saturday, 9 July 2011

A Strategic Perspective on Transforming Industries...

This past week saw the Technology Strategy Board (TSB) host an over-subscribed industry workshop in London, to explore the viability of establishing a Technology & Innovation Centre (TIC) under the banner of a 'Future Internet Systems TIC'. Mike Short of Telefonica, Nick Wainwright of HP Labs and TSB's Nick Appleyard presented perspectives of the 'Future Internet' enabling other industry sectors - a vision of transforming the energy, healthcare, transport and other industries. Such an evolution, previously explored in some of VCE's past papers and presentations, is not simple and certainly involves more than just technology & innovation. The impact however promises to be momentous, if such a vision could be realised.

Issues of Change
Let us consider recent and ongoing change in one of these sectors, as an example...
Energy:
* Regulation & Markets - driven by the need to reduce CO2 emissions, regulation is demanding a move from selling more, to selling more intelligently, portending some major market shifts
* Customers - moving from a passive charging relationship with end users, to a dynamic customer interaction, to influence consumer behaviour & reduce energy demand
* Technology - moving from manual meter inspections every 3-6 months to automated electronic measurement daily and, in the future, by the second, with network-wide smart metering supporting integration and optimisation of usage & supply
* Timescales  - an industry accustomed to slow methodical evolution is adapting to faster timescales
* Culture - internally, bridging the distribution and generation cultures, and externally when working with ICT partners

Such issues may resonate with those who lived through the transitions of the 1980/90s, when similar change hit the telecoms industry, initally in Europe and then in the rest of the world...
* Regulation & Markets - the advent of liberalisation resulted in a rapid transition from operator monopolies and national vendor oligopolies, to a truly dynamic, competitive & globalised marketplace
* Customers - moving from a passive charging relationship with end users, to a dynamic customer interaction, needed to ensure customer retention in this new world & to drive the adoption of new services
* Technology - standardisation, development & implementation of radical new disruptive technologies - digital switching, wireless, packed data & the Internet - displacing the status quo of mechanical Strowger switches, which had been in place for decades
* Timescales - the pace of innovation has accelerated enormously, as has the industry structure; today's telecom industry is unrecognisable today from 10 years ago, let alone 20, in terms of scale, revenues and players
* Culture - many telecom companies found it hard to accept the new - it took more a decade to integrate wireless and mobile into wireline activities, and some are still coming to terms with mobile Internet. Developing globally-accepted standards - necessary to deliver competitive, non-monopoly, markets - remains a slower process than developing proprietary approaches for over-the-top applications, yet even the pace of this activity has greatly accelerated.

Evaluating the Impact 
The impact to date has been huge - most fundamentally driving a massive growth in global telecomms availability, which has enabled a highly-correlated and well-documented economic growth. Most of the planet now has a phone and in a few years will be online, predominantly via a wireless connection. The arrival of the 'Third Wave of Wireless' - combining realtime, individualised, context for individual people and objects with the ubiquitous wireless-connected Internet - will accelerate economic growth even more in the coming days.

It is no coincidence that China's rise to the world stage has been over a period when its teledensity has evolved so significantly and so rapidly - from 0.5% (1990), to 18% (2000), and latterly to 80% (2010). This change did not happen by chance, but was fostered by Government recognition of the potential and active policy interventions.

Is it possible that adoption of standardised Information, Communication & Context technology enablers could transform other industries to the same degree ?  My personal belief is that this is so. Just as the mobile and Internet revolutions did not come without pain and hard lessons, the same will be true of this next phase; just as in the past, change will challenge vested interests, and there will be industrial pioneers and laggards, winners and losers.

To deliver the economies of scale to transform the many, currently-silo'ed, industries (such as energy, health and transport) will require common global standards for service enablers - technologies such as privacy, security, identity, payments, location, communication etc. Some of these exist or are emerging, whilst others are a high priority for development.

Just as with the emergence of global standards for communication - GSM, 3G, IPv4/v6 - the potential to disrupt and dislocate is profound. Some players - in the ICT industries as well as in the application industries - will perceive the creation, development, deployment and adoption of such standards as a threat to their established business models and not wish to change.  Without such standards, bespoke solutions are de rigeur, economies of scale are absent, motivations to prioritise privacy over profit are missing. For some, such change represents threat, whilst others acknowledge and embrace the opportunity.

Will It Happen ?
With such huge potential there is no doubt that it will happen - the only questions are where, and when. The opportunity, the need, the industry players and market are all global and many countries recognise the potential. There are however good reasons why the UK could play a key role, as has happened in the past in similar situations, specifically:
* a world-leading academic research base in Information and Communications, which continues to attract and interact with R&D centres of many or most of the world's leading industrial players
* a track record in the diplomacy needed to broker international agreement
* a country large enough to be a significant market, yet small enough to have a realistic prospect of coordinating all the key players in Government, Industry & Academia
* a keen focus on creating and enabling markets and competition, accompanied by a justifiable reputation as a market pioneer, cf telecom deregulation/liberalisation

The climate at the present time is ripe to make things happen - with the role of technology in creating jobs, markets and growth recognised far more by Government than in  the past. If the mood of industry at last week's TSB meeting can be used as a measure, there is indeed a real chance of moving such an initiative forward. 

As a not-for-profit organisation, owned by the global industry, and with no physical centre to 'sell' into the process, VCE has the benefit of independance -  we simply desire to facilitate a positive outcome that will benefit the industry and, in the process, the UK. From this perspective VCE is keen to engage with industry players from around the world, both member companies and non-members, as well as others locally, who share such perspectives and wish to make such a vision of industry transformation a reality.

A rather longer blog than normal today, but it's hard to condense such matters into just two paragraphs...

Friday, 1 July 2011

User Interactions & Business Models

Latest thinking on mobile business models will be presented via a series of videos which outline the key principles in a clear, concise and entertaining way at next week's User Interactions Industrial Steering Group, hosted by Orange Labs in Chiswick on Tuesday 5th July.

The work of this programme goes beyond the humble mobile phone, relevant to any connected device enabled to access personalised services as the user moves through his day. The day will also consider device ecologies, service composability and awareness, and will discuss demonstration capabilities.

Details available at http://www.mobilevce.com/calendar

Tuesday, 28 June 2011

Advancing the wireless ecosystem

Yesterday saw the official opening of the innovITS ADVANCE facility near Coventry, a unique test capability for  intelligent mobility - http://bit.ly/kuZe9Z

Some 6 years ago or more VCE worked with UK Government to establish innovITS and has supported their Board over the years, as it secured multi-million pound funding to establish this world leading facility. Advanced realtime modelling and RF processing allows a vehicle to experience position-related multipath GPS reception as it drives around the test track, experiencing simulation of driving through a city or other (programmable) environment ... now all we need to do is work with innovITS and Ofcom to do the same with LTE !  There is some real potential here, which VCE is keen to make available to the global industry.  We will say some more about this at our members' day on 27th July.

Yesterday also saw the start of the Cambridge Wireless' 2011 Future of Wireless International Conference which this year is exploring "Networks Under Stress" - the opportunity of success. The conference dinner in the evening was attended by delegates from over 20 countries and addressed by the BBC's technology correspondent Rory Cellan Jones.  Some good networking going on, which will continue today no doubt.

Friday, 24 June 2011

Phone/Tablet Usability Field Testing

... just install the software, deploy, capture & analyse live field data - easy, cheap & accurate.  

This week's Innovation Showcase showed a live demo on an Android Nexus One, to record, replay & analyse user interactions with the device. Running in the background, the software can support live, in-the-field, monitoring of a large user base at low cost. It enables phone designers to capture detailed information to analyse how a product is actually used with great accuracy, and to explore its reception by different types of users - previously expensive and perhaps impractical.

The replay software running on a PC showing time-stamped user behaviour

Unsurprisingly it drew a lot of attention, including interest in commercialisation - exactly the aim of the Showcase. The above link provides more detail - we'll be posting a video shortly. Contact the VCE office if you'd like a demo.